SYS // ONLINE
OS_07.04 / BUILD 2026.05
NODE — LIS · ZRH
CET
22:18:56
DOCUMENT
STUDIO_PROFILE / 2026
FOUNDED
2021 — LISBON
OPERATORS
08 SENIORS
ACTIVE PARTNERS
12 / 47 LIFETIME
A QUIET
STUDIO,
BUILT ON
RECEIPTS.
Altrix is a boutique social practice for high-value creators, founders and luxury houses. We replace scattered "content" with a calm, editorial operating system — fewer pieces, more cultural weight per post. Eight senior operators. Two studios. One standard.
FOUNDED
2021
MAY 17, LISBON
LIFETIME PARTNERS
47
12 ACTIVE RIGHT NOW
AVG ROAS / FY25
38X
MEDIA ACROSS PORTFOLIO
INQUIRIES DECLINED
91%
BY DESIGN, NOT BY ACCIDENT
02
// DOCTRINE
FOUNDING POSITION
Most agencies measure in volume. We measure in resonance — the rare quality of a brand that people remember without prompting, repeat without being asked, and return to because the work earned it.
We started Altrix because we kept watching beautiful brands lose themselves to the content treadmill. Eighty posts a month. Nothing remembered. We thought there had to be a quieter way — one closer to how a magazine, a record label, or a fashion house actually works.
So we built it. Twelve clients at a time. Senior operators only. One shoot day a month. One arc per quarter. One founder voice, written like a person — never a brand. Receipts every ninety days.
If that sounds slow, it is. That is the entire point.
AUTHORED
L. AALTOM. TREVES
03
// LEDGER
FIVE YEARS OF QUIET WORK
Origin, in
five chapters.
> ITEMS / 12 > NO HIDDEN FEES > CONTRACTUAL
03
// LEDGER
FIVE YEARS OF QUIET WORK
Origin, in
five chapters.
> ITEMS / 12 > NO HIDDEN FEES > CONTRACTUAL
03
// LEDGER
FIVE YEARS OF QUIET WORK
Origin, in
five chapters.
> ITEMS / 12 > NO HIDDEN FEES > CONTRACTUAL
2021
MAY · LISBON
// CHAPTER_01 — INCEPTION
Two operators, one rented office, three clients.
Lina (ex-Acne Studios, ten years in editorial fashion) and Marco (brand strategy for two unicorns) leave their roles and rent a 40-square-meter office in Lisbon's Príncipe Real. Three clients sign on by month three — all luxury houses, all on retainer.
03 PARTNERS
02 OPERATORS
FIRST RETAINER
€4,800/MO
2021
MAY · LISBON
// CHAPTER_01 — INCEPTION
Two operators, one rented office, three clients.
Lina (ex-Acne Studios, ten years in editorial fashion) and Marco (brand strategy for two unicorns) leave their roles and rent a 40-square-meter office in Lisbon's Príncipe Real. Three clients sign on by month three — all luxury houses, all on retainer.
03 PARTNERS
02 OPERATORS
FIRST RETAINER
€4,800/MO
2022
Q3 · EXPANSION
// CHAPTER_02 — DISCIPLINE
The "twelve-client cap" is set.
After turning down our first major DTC retainer, we formalise what would become the studio's defining constraint: never more than twelve active clients at a time. The waitlist forms — and never goes away.
09 PARTNERS
04 OPERATORS
WAITLIST
OPEN
2022
Q3 · EXPANSION
// CHAPTER_02 — DISCIPLINE
The "twelve-client cap" is set.
After turning down our first major DTC retainer, we formalise what would become the studio's defining constraint: never more than twelve active clients at a time. The waitlist forms — and never goes away.
09 PARTNERS
04 OPERATORS
WAITLIST
OPEN
2023
WINTER · ZÜRICH
// CHAPTER_03 — SECOND ROOM
Zürich studio opens. Performance practice formed.
We open a small second studio in Zürich's Kreis 4 to be closer to our finance and Founder Presence clients. Iben joins from a €40M-spend DTC role to lead Performance & Paid — quietly, surgically, never on day one.
11 PARTNERS
06 OPERATORS
02 ROOMS
ZRH
2023
WINTER · ZÜRICH
// CHAPTER_03 — SECOND ROOM
Zürich studio opens. Performance practice formed.
We open a small second studio in Zürich's Kreis 4 to be closer to our finance and Founder Presence clients. Iben joins from a €40M-spend DTC role to lead Performance & Paid — quietly, surgically, never on day one.
11 PARTNERS
06 OPERATORS
02 ROOMS
ZRH
2024
SPRING
// CHAPTER_04 — THE OS
OS_07 — the operating system, formalised.
After three years of running everything in shared Notion docs and Google Sheets, we collapse the entire studio practice into one internal operating system: voice maps, narrative arcs, shoot rhythm, paid playbook. It becomes the spine of every retainer.
12 PARTNERS
07 OPERATORS
OS_07
V0.1
2024
SPRING
// CHAPTER_04 — THE OS
OS_07 — the operating system, formalised.
After three years of running everything in shared Notion docs and Google Sheets, we collapse the entire studio practice into one internal operating system: voice maps, narrative arcs, shoot rhythm, paid playbook. It becomes the spine of every retainer.
12 PARTNERS
07 OPERATORS
OS_07
V0.1
2025
FY · CLOSE
// CHAPTER_05 — RECEIPTS
Median 38× ROAS across the portfolio.
Our quietest year of new business — and the most impactful. NORDR's founder hits 84k engaged followers and sources $40M in inbound deal flow. Maison Vela posts 4.6M of organic reach in Q4 alone. We turn down ~9 of every 10 inquiries.
12 PARTNERS
08 OPERATORS
91% INQUIRIES DECLINED
2025
FY · CLOSE
// CHAPTER_05 — RECEIPTS
Median 38× ROAS across the portfolio.
Our quietest year of new business — and the most impactful. NORDR's founder hits 84k engaged followers and sources $40M in inbound deal flow. Maison Vela posts 4.6M of organic reach in Q4 alone. We turn down ~9 of every 10 inquiries.
12 PARTNERS
08 OPERATORS
91% INQUIRIES DECLINED
2026
IN PROGRESS
// CHAPTER_06 — PRESENT
OS_07.04. Two slots open for Q3.
The fourth iteration of OS — sharper, leaner, more legible. Two retainer slots open for Q3 2026; Patronage closed for the year. Quietly building the next five chapters in public, one transmission at a time.
10 / 12 ACTIVE
02 SLOTS · Q3
OS_07.04
2026
IN PROGRESS
// CHAPTER_06 — PRESENT
OS_07.04. Two slots open for Q3.
The fourth iteration of OS — sharper, leaner, more legible. Two retainer slots open for Q3 2026; Patronage closed for the year. Quietly building the next five chapters in public, one transmission at a time.
10 / 12 ACTIVE
02 SLOTS · Q3
OS_07.04
04
// FOUNDERS
WHO BUILT THIS
Two operators.
One standard.
> COUNT — 02 > CO-FOUNDERS > EQUAL PARTNERS
04
// FOUNDERS
WHO BUILT THIS
Two operators.
One standard.
> COUNT — 02 > CO-FOUNDERS > EQUAL PARTNERS
04
// FOUNDERS
WHO BUILT THIS
Two operators.
One standard.
> COUNT — 02 > CO-FOUNDERS > EQUAL PARTNERS
FND_001
SCAN_OK
FOUNDER · CD
NASSER AL-THANI
Ten years in editorial fashion before Altrix. Built the social-first identity for two of Acne Studios' largest seasonal launches. Believes a feed should feel like a magazine you'd subscribe to — not a checkout funnel.
2014-21
Senior Editor & Social Lead, Exe Studios
2012—14
Editor, Vogue Hommes (Paris desk)
2010
BA Photography, Aalto University, Helsinki
FND_001
SCAN_OK
FOUNDER · CD
NASSER AL-THANI
Ten years in editorial fashion before Altrix. Built the social-first identity for two of Acne Studios' largest seasonal launches. Believes a feed should feel like a magazine you'd subscribe to — not a checkout funnel.
2014-21
Senior Editor & Social Lead, Exe Studios
2012—14
Editor, Vogue Hommes (Paris desk)
2010
BA Photography, Aalto University, Helsinki
FOUNDER · CD
NASSER AL-THANI
Ten years in editorial fashion before Altrix. Built the social-first identity for two of Acne Studios' largest seasonal launches. Believes a feed should feel like a magazine you'd subscribe to — not a checkout funnel.
2014-21
Senior Editor & Social Lead, Exe Studios
2012—14
Editor, Vogue Hommes (Paris desk)
2010
BA Photography, Aalto University, Helsinki
FND_002
SCAN_OK
CO FOUNDER · COMMUNITY LEAD
NADIA REIS
Built brand strategy for two unicorns before Altrix. Wrote the studio's voice methodology and most of OS_07's narrative architecture. Publishes one essay a month on restraint — and nothing else.
2017—21
Head of Brand, Stripe Atlas (Dublin)
2014—17
trategy Director, Wieden+Kennedy Amsterdam
2013
MA Comparative Literature, La Sapienza, Rome
FND_002
SCAN_OK
CO FOUNDER · COMMUNITY LEAD
NADIA REIS
Built brand strategy for two unicorns before Altrix. Wrote the studio's voice methodology and most of OS_07's narrative architecture. Publishes one essay a month on restraint — and nothing else.
2017—21
Head of Brand, Stripe Atlas (Dublin)
2014—17
trategy Director, Wieden+Kennedy Amsterdam
2013
MA Comparative Literature, La Sapienza, Rome
CO FOUNDER · COMMUNITY LEAD
NADIA REIS
Built brand strategy for two unicorns before Altrix. Wrote the studio's voice methodology and most of OS_07's narrative architecture. Publishes one essay a month on restraint — and nothing else.
2017—21
Head of Brand, Stripe Atlas (Dublin)
2014—17
trategy Director, Wieden+Kennedy Amsterdam
2013
MA Comparative Literature, La Sapienza, Rome
05
// CREW
THE STUDIO
A small,
senior room.
> OPERATORS — 08 > SENIOR ONLY > NO JUNIORS
05
// CREW
THE STUDIO
A small,
senior room.
> OPERATORS — 08 > SENIOR ONLY > NO JUNIORS
05
// CREW
THE STUDIO
A small,
senior room.
> OPERATORS — 08 > SENIOR ONLY > NO JUNIORS
// TRANSMISSION_OPEN
02 SLOTS — Q3.2026
BEGIN A CALMER KIND OF PRESENCE.
Two retainer slots open for Q3. We respond to every inquiry within 48 hours, personally. No funnels, no automation — just a conversation.
// TRANSMISSION_OPEN
02 SLOTS — Q3.2026
BEGIN A CALMER KIND OF PRESENCE.
Two retainer slots open for Q3. We respond to every inquiry within 48 hours, personally. No funnels, no automation — just a conversation.