CHANNEL STRATEGY

INDEX

A.07 / 2026

DOMAIN

STRATEGY

OPERATORS

HIGHLIGHT

SYSTEM

A publishing system, not a posting plan.

Positioning, narrative architecture and a 12-week publishing arc that turns followers into a community. We start by writing the brand on paper — voice, pillars, audience, refusal — then translate it into a calendar your team and ours can defend for a full quarter.

WEEKS / ARC

// MODULE

WHAT YOU GET

Four documents, one direction.

> COUNT — 04 > CADENCE / QUARTERLY > ALL INCLUDED

// MODULE

WHAT YOU GET

Four documents, one direction.

> COUNT — 04 > CADENCE / QUARTERLY > ALL INCLUDED

// MODULE

WHAT YOU GET

Four documents, one direction.

> COUNT — 04 > CADENCE / QUARTERLY > ALL INCLUDED

DEL.001

// ACTIVE

Positioning brief

A twenty-page document — audience, voice, refusal. The single reference every operator returns to. Refreshed annually.

DEL.001

// ACTIVE

Positioning brief

A twenty-page document — audience, voice, refusal. The single reference every operator returns to. Refreshed annually.

SVC.002

// ACTIVE

Narrative architecture

Three editorial pillars and twelve hooks per quarter. Each one ties back to a single brand thesis you already believe.

SVC.002

// ACTIVE

Narrative architecture

Three editorial pillars and twelve hooks per quarter. Each one ties back to a single brand thesis you already believe.

SVC.003

// ACTIVE

12-week calendar

A day-by-day publishing plan, mapped to launches, seasons and silences. Reviewed in week six, rewritten in week twelve.

SVC.003

// ACTIVE

12-week calendar

A day-by-day publishing plan, mapped to launches, seasons and silences. Reviewed in week six, rewritten in week twelve.

SVC.004

// ACTIVE

Community framework

Tone rules, response templates, escalation paths. So your DMs, comments and replies sound like one voice — not a rotating intern.

SVC.004

// ACTIVE

Community framework

Tone rules, response templates, escalation paths. So your DMs, comments and replies sound like one voice — not a rotating intern.

// SCOPE

WHAT'S IN · WHAT'S OUT

We commit on paper.

> ITEMS / 12 > NO HIDDEN FEES > CONTRACTUAL

// SCOPE

WHAT'S IN · WHAT'S OUT

We commit on paper.

> ITEMS / 12 > NO HIDDEN FEES > CONTRACTUAL

// SCOPE

WHAT'S IN · WHAT'S OUT

We commit on paper.

> ITEMS / 12 > NO HIDDEN FEES > CONTRACTUAL

// INCLUDED

Always — every retainer

Positioning brief (20+ pages), refreshed annuallyVoice, audience, refusal. The single reference behind every brief we write.

Three editorial pillars, twelve hooks per quarterReviewed in week six, rewritten in week twelve. You sign off before we publish.
12-week publishing calendar across all owned channelsDay-by-day. Mapped to launches, seasons and silences.
Quarterly strategy offsite (90 minutes, recorded)One half-day per quarter with the principal. Written follow-up within 48h.
Community management frameworkTone rules, response templates, escalation paths. Your team or ours can run it.
Monthly performance digestWhat ran, what worked, what is next. One page, no jargon.

// NOT INCLUDED

By design — keep us focused

Production of reels, photo or copyAvailable as SVC_001 · Content Studio. Separately scoped.

Paid media buyingAvailable as SVC_003 · Performance & Paid. Separately scoped.
PR or earned-media outreachNot part of our discipline. Happy to refer.
Influencer or affiliate strategyOutside the studio. We refer to vetted partners.
Customer support or sales response in your DMsFramework only. We do not staff your inbox.
White-label or sub-contracted work for other agenciesWe work direct with the founder or principal only.

// QUERY

FREQUENTLY ASKED

Things you ask & we answer.

> ENTRIES — 06 > AUTHORED / HUMAN > NO BOILERPLATE

// QUERY

FREQUENTLY ASKED

Things you ask & we answer.

> ENTRIES — 06 > AUTHORED / HUMAN > NO BOILERPLATE

// QUERY

FREQUENTLY ASKED

Things you ask & we answer.

> ENTRIES — 06 > AUTHORED / HUMAN > NO BOILERPLATE

Q.01

How is Altrix different from a typical social media agency?

Most agencies sell volume — 80 posts a month, 20 reels a week, "always-on" content. We sell the opposite: editorial restraint, fewer pieces of content, more cultural weight per post.

Q.01

How is Altrix different from a typical social media agency?

Most agencies sell volume — 80 posts a month, 20 reels a week, "always-on" content. We sell the opposite: editorial restraint, fewer pieces of content, more cultural weight per post.

Q.02

Do you work with industries outside luxury and creators?

Occasionally. We take on a small number of B2B and finance clients per year where the founder is willing to invest in a long-form voice. We do not work with mass-market DTC, dropshipping, or affiliate-style brands.

Q.02

Do you work with industries outside luxury and creators?

Q.03

What does the first 30 days look like?

Most agencies sell volume — 80 posts a month, 20 reels a week, "always-on" content. We sell the opposite: editorial restraint, fewer pieces of content, more cultural weight per post.

Q.03

What does the first 30 days look like?

Most agencies sell volume — 80 posts a month, 20 reels a week, "always-on" content. We sell the opposite: editorial restraint, fewer pieces of content, more cultural weight per post.

Q.04

Do you handle paid media?

Yes — but quietly. We never recommend paid on day one. We amplify what is already organically working, usually starting in week three or four. Most of our clients spend 60% less on paid than they did before working with us.

Q.04

Do you handle paid media?

Q.05

How many clients do you take on?

Twelve active partners at any time, and four Patronage clients per year. We turn down roughly nine in ten inquiries.

Q.05

How many clients do you take on?

Twelve active partners at any time, and four Patronage clients per year. We turn down roughly nine in ten inquiries.

Q.06

What's the minimum commitment?

Six months on Atelier and Maison tiers. Twelve months on Patronage. Editorial work compounds — three months is rarely enough to see what we are building.

Q.06

What's the minimum commitment?

Six months on Atelier and Maison tiers. Twelve months on Patronage. Editorial work compounds — three months is rarely enough to see what we are building.

// REGISTRY

OTHER PRACTICES

Three more capabilities.

> SVC_002 / 003 / 004 > COMPLEMENTARY > PAIRED WITH SVC_001

// REGISTRY

OTHER PRACTICES

Three more capabilities.

> SVC_002 / 003 / 004 > COMPLEMENTARY > PAIRED WITH SVC_001

// REGISTRY

OTHER PRACTICES

Three more capabilities.

> SVC_002 / 003 / 004 > COMPLEMENTARY > PAIRED WITH SVC_001

DEL.001

// ACTIVE

CONTENT STUDIO

Editorial-grade reels, photography and copy — produced from a single creative vision, not a content treadmill.

DEL.001

// ACTIVE

CONTENT STUDIO

Editorial-grade reels, photography and copy — produced from a single creative vision, not a content treadmill.

DEL.001

// ACTIVE

PERFORMANCE & PAID

Quiet, surgical paid amplification. We grow what already works — never burn budget testing into the void.

DEL.001

// ACTIVE

PERFORMANCE & PAID

Quiet, surgical paid amplification. We grow what already works — never burn budget testing into the void.

DEL.001

// ACTIVE

FOUNDER PRESENCE

A done-for-you executive voice on LinkedIn and X. Ghost-written, founder-approved, no recycled threads.

DEL.001

// ACTIVE

FOUNDER PRESENCE

A done-for-you executive voice on LinkedIn and X. Ghost-written, founder-approved, no recycled threads.

// TRANSMISSION_OPEN

02 SLOTS — Q3.2026

BEGIN A CALMER KIND OF PRESENCE.

Two retainer slots open for Q3. We respond to every inquiry within 48 hours, personally. No funnels, no automation — just a conversation.

INITIATE TRANSMISSION

// TRANSMISSION_OPEN

02 SLOTS — Q3.2026

BEGIN A CALMER KIND OF PRESENCE.

Two retainer slots open for Q3. We respond to every inquiry within 48 hours, personally. No funnels, no automation — just a conversation.

INITIATE TRANSMISSION